Competitor teardown · Internal
Their weight-loss survey is not one questionnaire — it quietly rebuilds itself around your answers and sends different people down completely different roads. This is what it does, and what is worth copying if we build our own.
Start here
1. They spot people who already buy a rival product, and fast-track them. Question two asks whether you are already taking a weight-loss injection. Say yes and the survey collapses from 36 screens to about 15 — no education, no medical questions, no consent screens. You are at the payment page in a third of the time. We watched this happen: the on-screen counter jumped from “2 of 10” to “2 of 3” the moment we answered yes.
2. A hidden set of health rules removes people before any price is shown. Three answers end the survey instantly. A fourth fails you silently and lets you keep answering for two more screens, so you never learn which answer did it. Four further rules block people where they stand.
3. There is no secret second version. We looked specifically for split-testing — different visitors getting different designs — and there is none. Everyone gets the same survey. So this is their whole playbook, not a sample of it.
The important part
In rough order of how much difference each would make. Everything here was taken from their live survey, not from theory.
It is the highest-value question in the whole survey.
Everyone who says yes is already paying someone else every month. They do not need convincing — they need a cheaper supplier. RxPros pull those people out of the queue immediately and cut 22 screens off their journey. If we build one survey that treats both audiences the same, we are burning our warmest buyers on education they do not need.
Four answers end it, four more just block.
Their health questions are not a formality — they remove unsuitable people before a price is ever shown. That keeps prescriber approval rates high and stops the sales figures being padded with people who will be rejected later. We need the same gate, in the same place: after the person is invested, before the offer.
Live BMI, a monthly pace, a finish date.
Three numbers they typed produce a personalised projection and a date. It costs nothing to build and it is far more persuasive than a claim, because the customer watched it happen. This is the cheapest credibility in the whole funnel.
A 36-screen survey must never feel like one.
Their counter runs “1 of 10”, then restarts at “1 of 7”, then “1 of 4”. Nobody is ever shown “screen 14 of 36”. We watched it happen. It is a one-line change that makes a long form feel like a series of short, finishable ones.
Abandoners resume exactly where they stopped.
Close the tab, come back later, and every answer is still there. On a 36-screen survey, recovering abandoners is worth more than almost any optimisation to the screens themselves.
$119.97 a month. $1,439.64 charged today.
The banner shows the twelve-month plan’s monthly equivalent from the very first screen, long before anyone picks a plan. The real charge only appears in the order summary at the end. Whatever we think of it, it is the pricing frame we are competing against.
A returning GLP-1 buyer is never asked the diabetes-medication question, never asked about medical conditions, and never signs the truthfulness declaration. Commercially it is brilliant; from a compliance point of view it is the part of their funnel we should think hardest about before copying.
Percentage weight-loss figures, “join 100,000+ patients”, named testimonials and Trustpilot blocks all appear in their flow. We have already ruled these out for our own funnels.
How the routing works
Question one asks their goal. Question two asks whether they already take a GLP-1 — that single answer decides almost everything after it. The male/female question adds one more fork.
Not currently taking a GLP-1
The full experience: goals, education screens that sell the treatment, body and lifestyle questions, weight maths, medical screening, consents, contact details, then results and checkout.
Same as above, plus pregnancy safety
Identical, except two extra screens appear straight after the male/female question: a pregnancy and breastfeeding question, and a safety acknowledgement. Answering yes to the first ends the survey instantly.
Already taking a GLP-1 — the important one
Asked only which medication and dose they take, their weight, their goal and their contact details, then straight to results and checkout. They skip 22 screens including all medical screening. Highest intent, least friction.
Triggered by four specific answers
A brief “checking medical eligibility” message, then “we’re sorry you don’t qualify”. No price, no offer, no way onward but the back button.
Side by side
These totals include the two women-only safety screens, so the new-customer route reads 38 rather than 36. For men the same comparison is 36 against 15.
The build sheet
The two routes written out as plain questions — this is the part to work from if we are drafting our own survey. Marketing and education screens are included because their placement between questions is deliberate.
A new customer — 38 screens including the two women-only ones.
Already on a GLP-1 — 17 screens including the opening goal question.
The screening rules
None of this is visible from the outside. Four answers disqualify a person outright; four more simply refuse to let them continue until it is fixed.
They end up on the “you don’t qualify” screen with no offer.
Asked of every woman, right after the male/female question.
Insulin and seven other named drugs.
Only asked of people who flagged high triglycerides a screen earlier.
Ten conditions. Any one of them fails you — but not straight away.
Not rejected — the survey simply will not move forward.
A BMI under 20 stops the survey moving forward.
Checked against the birthday they enter.
Not served. Both states are simply removed from the dropdown.
Rejected at checkout; they require a street address.
Because the fast track skips medical screening altogether, someone who says they already take a GLP-1 is never asked the diabetes-medication or medical-condition questions, and never signs the truthfulness declaration. For those customers the pregnancy question is the only thing between them and the payment page.
Why it feels tailor-made
Everything the customer reads as a custom plan is worked out instantly in their browser from three numbers they typed in.
4 to 9 lbs a month
The heavier the person, the faster the promised pace. It is a lookup table, not a medical assessment.
“About 7 months to your goal”
Weight to lose, divided by that pace. It gives them a date to picture before any price appears.
“Congrats Jordan! Lose 40 lbs by March 3”
Their name, their target and the calculated date, above a chart drawing their weight curving down month by month.
“Reviewing your profile…”
A loading screen between the last question and the results, so the offer feels assessed rather than generated.
The offer
The banner across every screen promotes “$119.97 a month”. That is the twelve-month plan’s monthly equivalent — the cheapest number available — shown long before anyone picks a plan. The amount actually charged on the day is the whole term.
| Plan | Label | Advertised / month | Charged today |
|---|---|---|---|
| Monthly | $249.97 | $249.97 | |
| 3 months | $199.97 | $599.91 | |
| 6 months | Popular | $174.97 | $1,049.82 |
| 12 months | Recommended | $119.97 | $1,439.64 |
Prices come from their own system rather than being written into the page, so they can change them at any moment without touching the website. The order summary then adds a $49 clinician visit, shows expedited shipping struck through as free, and applies a “weight-loss warranty”. A second medication runs the same structure from $89.97.
Appendix
Everything below is supporting material — the proof we walked it ourselves, the small mechanical tricks, and the complete screen-by-screen listing. None of it is needed to understand the points above.
Appendix A
On 5 August 2026 we opened their live survey and walked the fast track, recording the on-screen progress counter at each step. This is what we saw.
The counter collapsing from 10 to 3 is the fast track proving itself: the survey genuinely rewrites its own length based on that one answer. The remaining screen counts come from reading their own routing rules, and match every counter we observed.
Appendix B
The counter resets at the start of every section — it runs 1 of 10, then restarts at 1 of 7, then 1 of 4. We watched this happen live.
Someone who closes the tab returns to exactly where they stopped with every answer intact. Once an email and name are captured, that screen stops appearing at all.
Pick a disqualifying medical condition and the survey carries on normally for two more screens before the dead end appears, so the person cannot tell which answer ended it.
The advertising tag that brought the visitor in is carried through every screen and attached to the sale, so they can tell which ad produced which purchase.
Appendix C
All 52 screens in the order they are built, and who sees each one. 8 of them are built into the code but cannot be reached by anybody — leftovers from an earlier version.
| # | Screen | Who sees it | Notes |
|---|---|---|---|
| Goals | |||
| 1 | What's your main goal? | New | |
| 2 | Are you already taking a GLP-1? | New · Returning | |
| 3 | Which medication & dose are you on? | Returning | returning buyers only |
| 4 | Male or female? | New · Returning | |
| Safety | |||
| 5 | Pregnant or breastfeeding? | New · Returning | can remove youwomen only |
| 6 | Agree to the precaution | New · Returning | women only |
| Goals | |||
| 7 | Which symptoms do you have? | New | |
| Education | |||
| 8 | How GLP-1 works (education) | New | |
| Goals | |||
| 9 | Which body shape is closest? | New | |
| Education | |||
| 10 | Customer success story | New | |
| 11 | Why GLP-1 works for you | New | |
| Goals | |||
| 12 | Why do you want this? | New | |
| Education | |||
| 13 | Encouragement (matched to your answer) | New | |
| Your numbers | |||
| 14 | Your height & weight | New · Returning | |
| 15 | Your goal weight | New · Returning | |
| 16 | How does this pace feel? | New | |
| Education | |||
| 17 | Encouragement about your goal | New | |
| Your numbers | |||
| 18 | How's your sleep? | New | |
| 19 | How many hours do you sleep? | New | |
| Education | |||
| 20 | Take back control (education) | New | |
| Medical screening | |||
| 21 | Do you take diabetes medications? | New | can remove you |
| 22 | Your medical conditions | New | can remove you |
| 23 | Other health risks | New | |
| 24 | Tell us more about that | Some people | only sometimes |
| 25 | Are your triglycerides over 600? | Some people | can remove youonly sometimes |
| 26 | Gallbladder notice | Some people | only sometimes |
| Education | |||
| 27 | Trusted clinical care (education) | New | |
| Built but never shown | |||
| 28 | Which medication now? (unused) | — | unreachable |
| 29 | Current dose (unused) | — | unreachable |
| 30 | Last dose (unused) | — | unreachable |
| 31 | Change your dose? (unused) | — | unreachable |
| 32 | Why decrease? (unused) | — | unreachable |
| 33 | Do you have meds on hand? (unused) | — | unreachable |
| 34 | Any side effects? (unused) | — | unreachable |
| 35 | Describe side effects (unused) | — | unreachable |
| Consent | |||
| 36 | What you should know + agree | New | |
| About you | |||
| 37 | Any allergies? | New | |
| 38 | Conditions or surgeries? | New | |
| 39 | How ready do you feel? | New | |
| Contact | |||
| 40 | Anything else for the doctor? | New | |
| 41 | Your message to the doctor | Some people | only sometimes |
| 42 | Your email | New · Returning | |
| 43 | Name, birthday, state & phone | New · Returning | |
| Consent | |||
| 44 | Confirm it's all true | New | |
| Contact | |||
| 45 | Reviewing your profile… | New · Returning | |
| Results | |||
| 46 | Your personalized results & offer | New · Returning | |
| Checkout | |||
| 47 | Shipping address | New · Returning | |
| 48 | Choose a plan & pay | New · Returning | |
| 49 | Verify your phone | New · Returning | |
| 50 | Verify your address | New · Returning | |
| 51 | You're all set | New · Returning | |
| Exit | |||
| 52 | Sorry, you don't qualify | — | |